26 Feb 5 Brilliant Growth Hacking Tips For Your Startup
Growth Hacking is the current buzzword around the digital marketing community. Essentially it’s a low cost alternative to the more traditional forms of advertising and focuses more on the ingenuity of optimization techniques, viral marketing and social media. This is combined with a highly analytical approach using online statistics, constant A/B testing of landing pages and leveraging SEO to drive large volumes of relevant traffic.
Often used by startups due to its inexpensive nature, Growth Hacking is now being adopted by larger corporations as they look to tap into unexplored markets that their existing marketing does not or cannot reach.
Here are 5 Growth Hacking tips to get your startup moving:
1. Social Media Growth Hacking
Social media marketing is one of the key pillars of every growth hacker. Social media enables you to build a following so that your future content can be immediately distributed to interested parties. It also allows you to very quickly spread the word about what you have to say, builds an online reputation for your business and enables others to share and essentially do the marketing on your behalf without cost.
Watch this 5 minute video from Roberto Blake on some excellent methods to growth hack your social media:
It’s imperative that you include the ability for people to share your content and access your social profiles on everything you do. Include your social media links in your email signature and include share buttons on your blogs, content, product pages, forum messages and articles.
Just like building an email list has been the essential marketing technique of the last decade or so, building a social media following is now key to your growth hacking success.
2. Growth Hacking Your Landing Pages
Let’s be clear, getting someone to visit your site is a feat in itself and you should be congratulated for that. However, the task has only just begun. In an age where people are bombarded with information, it’s understandable that our attention span has become significantly diminished as we look to move to the next important online issue in our lives such as checking our friend’s Facebook update or uploading our latest selfie picture to Instagram.
Therefore, when you get that website visitor, you have just a brief moment to wow them, get them hooked, persuade them to fill out a form, buy your product, seek further information, contact you in some way or simply get them to like or favorite your page on social media.
Keeping things simple is key. Yes it’s nice to have a snazzy website and of course the design is very important as mentioned in the video above. However, what’s critical is that the page your visitor lands on MUST be highly relevant to what they expected or you can say bye bye potential customer and hello to increased bounce rate. For example we did this with our UK Legal Jobs and PocketRate websites. We designed specific pages within the website that were clean and simple such as the London Law Graduate Jobs page. The result is that we greatly reduced bounce rate because it was very relevant and dramatically increased average visitor time because it was, highly targeted, simple and informative.
There is a huge amount of very good information out there on how to get your landing page optimized. As a start, read my article on Essential Ways To Improve Website Conversion Rate.
3. Growth Hacking Means Getting Involved!
Do you believe in the product or service you’re offering? Then get out there and start spreading the word.
There are so many zero cost ways to promote your product. Get involved with forum discussions, twitter conversations and online communities. Start commenting on blogs and articles. Let people know what you have to say and the solution you have for them.
A word of warning though. When I say get involved, I mean add something valuable to the discussion and become an authority on the topic. Don’t just write a blatant ad message about your offering, it will turn people off or worse get you banned from a forum or discussion.
If you genuinely know about your industry then talking about it will be easy. Gain the respect of your audience and they will naturally want to know more about how you can help them.
4. Search Engine Optimization – SEO
Getting traffic to your website from your natural search engine rankings can be a highly lucrative and key growth hacking technique.
A whole industry has grown up around search engine optimization with a million different opinions on what you should or shouldn’t do.
Top companies often employ the services of an expert SEO firm to help them increase their search ranking but there are essential, no cost and straightforward things you can do right now.
First off is to ensure your website has a reasonable level of SEO optimization. This means following and implementing the guidelines that the search engine companies advise. As a starter, I would highly recommend watching this video from Google on SEO for startups.
For further reading on SEO I highly recommend the Beginner Guide To SEO from Moz.
5. Measure Your Growth Hacking Performance
In order to gauge the effectiveness of your hard work, you need to find a tool that provides you with the statistics and analysis of what is working and what isn’t.
It is vitally important to know exactly where your growth hacking traffic is coming from. What keywords someone searched for, how long people stay on your site, what pages they visit, the process they took to purchase your product, which landing pages perform best and so on.
Without this information you are simply guessing. You could be spending all day sending out tweets about how wonderful your offering is and getting tons of visitors. However, you find out that the source of the traffic is a great article you wrote months ago that went viral, whereas your tweeting efforts are producing nothing. This is a classic example of not having the stats to back up your assumptions that what you are doing is working.
Having the online metrics for your growth hacking will not only help you focus on doing more of what works but will stop you wasting time on what doesn’t.
Get to know the ins and outs of the statistical information. Although the overall conversion rate of how many visitors you had and how many bought from you is very important, you really need to understand what’s going on at a deeper level if you want to fully maximize you time and potential growth hacking success.
To start I recommend integrating Google Analytics into your website. Google offer a free suite of tools that should be more than sufficient for your needs.
For measuring your Twitter performance I recommend starting with Twitter’s own Twitter Analytics. An excellent, free tool that gives you a detailed insight into the engagement rate for every tweet you send. I find that this tool alone helps me write better tweets by seeing what worked previously and then using keywords, phrases, links and images that encourage clicks.
In summary, Growth Hacking can be a low cost option in gaining traction for your startup but it does take hard work and persistence. Keep doing all the above and constantly monitor your performance to analyze what works best for your niche. I hope this article helps you on your journey and please connect with me for any questions.